The Purple Elephant Project

Because children should be heard

Welcome to The Purple Elephant Project

We are a children’s mental health charity, supporting over 100 children and their families every week with therapeutic services such as Play and Art therapy across the London boroughs of Richmond, Hounslow and beyond.

We’re here for children and their families facing various challenges such as trauma, anxiety, lack of confidence or sadness. Through specialist therapeutic services tailored to each child’s unique needs, we work to transform lives; enabling children to reach their full potential and a brighter future.

If you care as much as we do about changing a child’s life, why not support us.

You can donate, fundraise or volunteer.

"I think using play to help with my emotions is the best thing in the world"

- child/young person

Our vision

That children feel heard and supported towards happier lives

Our mission

To support children to transform their lives through the provision of high-quality, accessible integrated therapy services

Our location

Located in Twickenham in south west London, supporting children and families to engage with our professional staff and volunteers.

How we help

Services we provide

The Purple Elephant Project offers a range of services, accessible from both our hub space based in Twickenham and through subsidised, outreach work in schools and the local community.
Helping us make a difference

Thank you to our generous supporters

News and information

Latest news, updates and events

Collage of a corporate workshop with presentations, group discussions, and a long table covered with art supplies and colourful drawings. Purple Elephant Project and Lindt logos are visible.

Welcome to the Herd Lindt!

We’re absolutely delighted to announce our new strategic community charity partnership with Lindt & Sprungli UK!.

A collage of people smiling and attending an event, with a thank you message and The Purple Elephant Project mentioned at the bottom.

A huge thank you to the Richmond May Ball 

On 8th May, we had the joy of being part of the Richmond May Ball.

Five people in purple The Purple Elephant Project shirts stand together outdoors, smiling, with one holding a purple elephant puppet. One person wears a medal around their neck.

2 runners complete the London Marathon 2026 for PEP

Two runners have raised thousands of pounds for The Purple Elephant Project after taking on.

Our impact

Our impact in numbers

Data from 1 December 2024 to 30 November 2025

92%

of children and young people showed measurable improvement following therapy, up from 81% the previous year

47.6%

of children improved by more than 50% on their outcome measures, more than three times the proportion achieved the previous year (15.7%)

32.4%

of parents said they understood their child's needs by the end of support, almost double the previous year's 16.9%

38.1%

of parents reported feeling well equipped to support their child, up from 22.5%

70.5%

of parents demonstrated measurable improvement in their understanding and confidence to support their child

Just 7.6%

of children showed no improvement at all, down from 19.1% the previous year, meaning significantly fewer children completed support without experiencing positive change

Testimonials

Feedback from children & young people

Frequently asked questions

If you have any questions about us as a charity or regarding the services we provide, please feel free to get in touch and we’ll do our best to answer your queries.

If something doesn’t feel quite right, that’s enough. If you’ve noticed changes in your child’s mood, behaviour, confidence or emotional wellbeing, it may be helpful to seek support. You do not need to wait for a crisis. Early intervention can make a huge difference.

We support children and young people experiencing anxiety, low mood, trauma, grief, emotional regulation difficulties, low confidence and relationship challenges. If you’re unsure whether we’re the right fit, we’re always happy to talk it through.

We believe children thrive when the adults around them feel supported and informed. Alongside therapeutic sessions, we offer parent consultations and guidance to strengthen the wider support network at home. You can find out more about how we support parents here.

It is common for children to feel unsure at first. Our therapists work at each child’s pace, building trust through creative, developmentally appropriate approaches. Establishing safety and a strong therapeutic relationship is always the priority.

You can complete our online referral form or contact us directly to arrange an initial conversation. We will discuss your child’s needs, explain the next steps and provide information about availability and funding options.

The Purple Elephant Project on Instagram

  • What a day for our Purple Elephant team!On Sunday, 36 brilliant riders took on the London to Brighton Bike Ride as part of our partnership with @lindtuk, and together they’ve already raised an incredible £43,000 and counting!!We absolutely loved being there on the day to cheer everyone on. Seeing so many Purple Elephant jerseys out on the course was amazing, and we couldn’t have been prouder watching the team take on the challenge.The fundraising has been incredible and will make a huge difference to the children and families we support. It’s also a brilliant example of the power of partnership and what we can achieve when we work together.And we’re not stopping at £43k! We’ve challenged everyone to raise another £125 each, which would take us to an amazing £50,000 if everyone manages it. With more donations still coming in, we’re excited to see where we end up! 👀We’re so proud of every single person who took part, fundraised, donated and supported the team. And a very special thank you to @lindtuk, @thirdspacelondon, and @skylineevnts for all your support in making this happen. We’re incredibly grateful.#PurpleElephantProject #LondonToBrighton #Fundraising #Partnerships #childrensmentalhealth
  • Tomorrow’s the big day! 🚴‍♀️💜Meet Gemma, one of our wonderful therapists, who’ll be taking on 55 miles from London to Brighton with the Purple Elephant Herd tomorrow.Good luck, Gemma! You’ve got this - we’ll be cheering you all the way to Brighton! 🚴‍♀️🐘💜@thesecretsculptor
  • Tomorrow’s the day! 🚴💜🐘Pictured are just a few of our incredible riders getting ready to take on London to Brighton bike ride!Good luck to the whole team, we’re so proud of you all. Ride safe, enjoy it and most importantly, get yourselves to Brighton! 💜Thank you to everyone who’s donated and supported our riders. Every mile helps us support more children who really need our help.You’ve got this! 🐘💜🚴‍♀️#ThePurpleElephantProject #LondonToBrighton #TeamPurple
  • Next up in the Herd… meet Carl! 🐘🚴‍♂️💜Every mile, every donation and every member of our Herd is helping us reach more children with the right support at the right time. We are so incredibly grateful for our #L2B team.You’ve got this Carl! Brighton is waiting! 🚴‍♂️💜
  • Meet Rachel, one of our fabulous Play Therapists, who is talking on the 55-mile London to Brighton challenge on Sunday.Rachel knows first-hand just how important the right support can be for children, and now she’s going the extra mile (quite literally!) to help us raise vital funds so more children can access that support.We’re so lucky to have you in the Herd, Rachel. You’ve got this! 👏🚴‍♀️💜
  • Herd at Home: The Next Chapter 💜In this episode, Jenny talks about the importance of making space to reconnect when your child gets home from school.Even just a few minutes of undivided attention, before reaching for your phone or starting on dinner, can give your child the chance to pause and share what their day has been like.Sometimes, they won’t have the words straight away. Jenny shares a simple idea to help get the conversation started: a jar of lollipop sticks with different questions on them.It’s not about getting a full report of their day. It’s about creating a moment where they know you’re there and ready to listen 🐘💜#HerdAtHome #TheNextChapter #ChildrensMentalHealth #BackToSchool #ParentingTips
  • Joel from @lindtuk is clearly in good company! And we’re loving seeing him proudly sporting his Purple Elephant Project jersey 🚴‍♂️We think the Gold Bunny approves! 👀💜
  • Joel, CEO of our brilliant corporate partner, @lindtuk, proudly showing off his Purple Elephant Project jersey ahead of the London to Brighton challenge!We’re so grateful for the incredible support from the Lindt team as our 40+ strong Herd gets ready to take on 55 miles from London to Brighton on 13th September.Thank you for being part of our Herd @lindtuk, we’re so lucky to have you🐘💜
  • Alex, one of our Trustees and a member of our Purple Elephant Herd, shares what inspired him to take on the London to Brighton challenge 🚴‍♂️💜Good luck, Alex - we’ll be cheering you on all the way to Brighton!
  • Herd at Home: The Next Chapter 💜A little reminder of home can go a long way.In this episode, Jenny shares a simple idea to help children feel connected to you while they’re at school. Drawing a little cross on each other’s wrists as a “kiss” to take with them for the day.If they’re missing you or feeling worried, they can look down at their wrist and remember that you’re thinking of them too. It’s a small, physical reminder of that connection while you’re apart.Sometimes it’s the simplest things that can help a child feel safe and reassured 💜Let us know how you get on ⭐️🐘#HerdAtHome #TheNextChapter #BackToSchool #ChildrensMentalHealth
What a day for our Purple Elephant team!On Sunday, 36 brilliant riders took on the London to Brighton Bike Ride as part of our partnership with @lindtuk, and together they’ve already raised an incredible £43,000 and counting!!We absolutely loved being there on the day to cheer everyone on. Seeing so many Purple Elephant jerseys out on the course was amazing, and we couldn’t have been prouder watching the team take on the challenge.The fundraising has been incredible and will make a huge difference to the children and families we support. It’s also a brilliant example of the power of partnership and what we can achieve when we work together.And we’re not stopping at £43k! We’ve challenged everyone to raise another £125 each, which would take us to an amazing £50,000 if everyone manages it. With more donations still coming in, we’re excited to see where we end up! 👀We’re so proud of every single person who took part, fundraised, donated and supported the team. And a very special thank you to @lindtuk, @thirdspacelondon, and @skylineevnts for all your support in making this happen. We’re incredibly grateful.#PurpleElephantProject #LondonToBrighton #Fundraising #Partnerships #childrensmentalhealth
What a day for our Purple Elephant team!On Sunday, 36 brilliant riders took on the London to Brighton Bike Ride as part of our partnership with @lindtuk, and together they’ve already raised an incredible £43,000 and counting!!We absolutely loved being there on the day to cheer everyone on. Seeing so many Purple Elephant jerseys out on the course was amazing, and we couldn’t have been prouder watching the team take on the challenge.The fundraising has been incredible and will make a huge difference to the children and families we support. It’s also a brilliant example of the power of partnership and what we can achieve when we work together.And we’re not stopping at £43k! We’ve challenged everyone to raise another £125 each, which would take us to an amazing £50,000 if everyone manages it. With more donations still coming in, we’re excited to see where we end up! 👀We’re so proud of every single person who took part, fundraised, donated and supported the team. And a very special thank you to @lindtuk, @thirdspacelondon, and @skylineevnts for all your support in making this happen. We’re incredibly grateful.#PurpleElephantProject #LondonToBrighton #Fundraising #Partnerships #childrensmentalhealth
2 days ago
View on Instagram |
1/10
Tomorrow’s the big day! 🚴‍♀️💜Meet Gemma, one of our wonderful therapists, who’ll be taking on 55 miles from London to Brighton with the Purple Elephant Herd tomorrow.Good luck, Gemma! You’ve got this - we’ll be cheering you all the way to Brighton! 🚴‍♀️🐘💜@thesecretsculptor
3 days ago
View on Instagram |
2/10
Tomorrow’s the day! 🚴💜🐘Pictured are just a few of our incredible riders getting ready to take on London to Brighton bike ride!Good luck to the whole team, we’re so proud of you all. Ride safe, enjoy it and most importantly, get yourselves to Brighton! 💜Thank you to everyone who’s donated and supported our riders. Every mile helps us support more children who really need our help.You’ve got this! 🐘💜🚴‍♀️#ThePurpleElephantProject #LondonToBrighton #TeamPurple
Tomorrow’s the day! 🚴💜🐘Pictured are just a few of our incredible riders getting ready to take on London to Brighton bike ride!Good luck to the whole team, we’re so proud of you all. Ride safe, enjoy it and most importantly, get yourselves to Brighton! 💜Thank you to everyone who’s donated and supported our riders. Every mile helps us support more children who really need our help.You’ve got this! 🐘💜🚴‍♀️#ThePurpleElephantProject #LondonToBrighton #TeamPurple
4 days ago
View on Instagram |
3/10
Next up in the Herd… meet Carl! 🐘🚴‍♂️💜Every mile, every donation and every member of our Herd is helping us reach more children with the right support at the right time. We are so incredibly grateful for our #L2B team.You’ve got this Carl! Brighton is waiting! 🚴‍♂️💜
7 days ago
View on Instagram |
4/10
Meet Rachel, one of our fabulous Play Therapists, who is talking on the 55-mile London to Brighton challenge on Sunday.Rachel knows first-hand just how important the right support can be for children, and now she’s going the extra mile (quite literally!) to help us raise vital funds so more children can access that support.We’re so lucky to have you in the Herd, Rachel. You’ve got this! 👏🚴‍♀️💜
1 week ago
View on Instagram |
5/10
Herd at Home: The Next Chapter 💜In this episode, Jenny talks about the importance of making space to reconnect when your child gets home from school.Even just a few minutes of undivided attention, before reaching for your phone or starting on dinner, can give your child the chance to pause and share what their day has been like.Sometimes, they won’t have the words straight away. Jenny shares a simple idea to help get the conversation started: a jar of lollipop sticks with different questions on them.It’s not about getting a full report of their day. It’s about creating a moment where they know you’re there and ready to listen 🐘💜#HerdAtHome #TheNextChapter #ChildrensMentalHealth #BackToSchool #ParentingTips
1 week ago
View on Instagram |
6/10
Joel from @lindtuk is clearly in good company! And we’re loving seeing him proudly sporting his Purple Elephant Project jersey 🚴‍♂️We think the Gold Bunny approves! 👀💜
1 week ago
View on Instagram |
7/10
Joel, CEO of our brilliant corporate partner, @lindtuk, proudly showing off his Purple Elephant Project jersey ahead of the London to Brighton challenge!We’re so grateful for the incredible support from the Lindt team as our 40+ strong Herd gets ready to take on 55 miles from London to Brighton on 13th September.Thank you for being part of our Herd @lindtuk, we’re so lucky to have you🐘💜
Joel, CEO of our brilliant corporate partner, @lindtuk, proudly showing off his Purple Elephant Project jersey ahead of the London to Brighton challenge!We’re so grateful for the incredible support from the Lindt team as our 40+ strong Herd gets ready to take on 55 miles from London to Brighton on 13th September.Thank you for being part of our Herd @lindtuk, we’re so lucky to have you🐘💜
1 week ago
View on Instagram |
8/10
Alex, one of our Trustees and a member of our Purple Elephant Herd, shares what inspired him to take on the London to Brighton challenge 🚴‍♂️💜Good luck, Alex - we’ll be cheering you on all the way to Brighton!
2 weeks ago
View on Instagram |
9/10
Herd at Home: The Next Chapter 💜A little reminder of home can go a long way.In this episode, Jenny shares a simple idea to help children feel connected to you while they’re at school. Drawing a little cross on each other’s wrists as a “kiss” to take with them for the day.If they’re missing you or feeling worried, they can look down at their wrist and remember that you’re thinking of them too. It’s a small, physical reminder of that connection while you’re apart.Sometimes it’s the simplest things that can help a child feel safe and reassured 💜Let us know how you get on ⭐️🐘#HerdAtHome #TheNextChapter #BackToSchool #ChildrensMentalHealth
2 weeks ago
View on Instagram |
10/10

How to refer a child

Referrals can be made via a child’s guardian or a professional. Complete our online referral form to start the referral process.