Because children should be heard
We are a children’s mental health charity, supporting over 100 children and their families every week with therapeutic services such as Play and Art therapy across the London boroughs of Richmond, Hounslow and beyond.
We’re here for children and their families facing various challenges such as trauma, anxiety, lack of confidence or sadness. Through specialist therapeutic services tailored to each child’s unique needs, we work to transform lives; enabling children to reach their full potential and a brighter future.
If you care as much as we do about changing a child’s life, why not support us.
- child/young person
That children feel heard and supported towards happier lives
To support children to transform their lives through the provision of high-quality, accessible integrated therapy services
Located in Twickenham in south west London, supporting children and families to engage with our professional staff and volunteers.
Play Therapy is a form of child psychotherapy that allows children to express thoughts and feelings through play rather than words. For children, play becomes their natural language.
Our qualified play therapists provide a safe, consistent and child-led space where children can explore emotions, make sense of difficult experiences and begin to build emotional resilience within a trusting therapeutic relationship.
Art Therapy offers children a creative way to express emotions that may feel overwhelming or hard to put into words. Using materials such as paints, chalk, clay and model making resources, children are supported to explore feelings at their own pace.
The focus is not on artistic skill, but on self-expression, reflection and emotional processing within a safe and supportive therapeutic space.
Music Therapy uses sound, rhythm and musical interaction as a therapeutic tool to support emotional expression, communication and regulation.
Through listening, playing and creating music, children can explore feelings in a non-verbal and engaging way. This approach can be particularly supportive for children who find traditional talking therapies challenging.
Theraplay® is a playful, attachment-focused therapy designed to strengthen relationships between children and carers.
Theraplay® focuses on four essential qualities: structure, engagement, nurture and challenge. Sessions are active, relational and fun, supporting trust, emotional regulation, self-esteem and connection.
Therapeutic life story work supports children to understand their past in a safe, sensitive and age-appropriate way.
This approach helps children make sense of their experiences, strengthen identity, and develop a more coherent and compassionate understanding of their life story.
Filial Therapy is a play therapy-based intervention that actively involves parents or carers in the therapeutic process.
Through guided sessions, caregivers develop a deeper understanding of their child’s emotional world, strengthen relationships and learn therapeutic play techniques that can be confidently used at home to support ongoing emotional connection.
We know how challenging parenting can be, especially when a child is struggling emotionally. Supporting parents and carers is a core part of our work.
Parents and carers are always welcome to drop into our hub or get in touch for advice, guidance or information about our services. Families accessing therapy are offered regular review meetings, practical tools and tailored support, working together to achieve the best outcomes for each child.
Alongside our hub-based services, our herd works within schools and community settings to improve access to therapeutic support.
We offer a range of flexible outreach options and work collaboratively with families, schools and organisations to design support that meets specific needs and helps children receive the right care, in the right place, at the right time.
We work in close partnership with schools, united by a shared commitment to children’s emotional wellbeing.
By offering tailored therapeutic services and creative interventions, we help schools create safe, nurturing environments where children can thrive. Through open communication and collaboration with school staff, we ensure children receive the right support at the right time, building resilience and emotional confidence.
We’re absolutely delighted to announce our new strategic community charity partnership with Lindt & Sprungli UK!.
On 8th May, we had the joy of being part of the Richmond May Ball.
Two runners have raised thousands of pounds for The Purple Elephant Project after taking on.
Data from 1 December 2024 to 30 November 2025
of children and young people showed measurable improvement following therapy, up from 81% the previous year
of children improved by more than 50% on their outcome measures, more than three times the proportion achieved the previous year (15.7%)
of parents said they understood their child's needs by the end of support, almost double the previous year's 16.9%
of parents reported feeling well equipped to support their child, up from 22.5%
of parents demonstrated measurable improvement in their understanding and confidence to support their child
of children showed no improvement at all, down from 19.1% the previous year, meaning significantly fewer children completed support without experiencing positive change
“I loved it because it was so much fun. I felt safe and secure to speak about things that worried me”
“I loved visiting Purple Elephant and I like my therapist very much”
The children enjoy the play therapy. They say... “I like making stories with you” and “I like making stuff with you and you are kind”.
“It was the best time and space I have had on Fridays and I actually really loved it there.”
“(my therapist) is the best, she is really kind and I love playing with her”
“(my therapist) was funny, she helped me with ideas, and got my brain moving. She always joined in the games I invented. It felt like she was another kid, fun and joyful, always ready to play. She helped me understand that people have different personalities and different ways to express themselves. She had a really really nice personality herself, I liked her a lot”
'I will never forget you, and please don't ever forget me, just like elephants!'
“I love it, love it, love it, I never want it to end. Thank you”
If you have any questions about us as a charity or regarding the services we provide, please feel free to get in touch and we’ll do our best to answer your queries.
If something doesn’t feel quite right, that’s enough. If you’ve noticed changes in your child’s mood, behaviour, confidence or emotional wellbeing, it may be helpful to seek support. You do not need to wait for a crisis. Early intervention can make a huge difference.
We support children and young people experiencing anxiety, low mood, trauma, grief, emotional regulation difficulties, low confidence and relationship challenges. If you’re unsure whether we’re the right fit, we’re always happy to talk it through.
It is common for children to feel unsure at first. Our therapists work at each child’s pace, building trust through creative, developmentally appropriate approaches. Establishing safety and a strong therapeutic relationship is always the priority.
You can complete our online referral form or contact us directly to arrange an initial conversation. We will discuss your child’s needs, explain the next steps and provide information about availability and funding options.
Referrals can be made via a child’s guardian or a professional. Complete our online referral form to start the referral process.