The Purple Elephant Project

About us

WHY ARE WE CALLED THE PURPLE ELEPHANT PROJECT?

The Purple Elephant Project is the brainchild of Jenny Haylock, CEO and founder of the charity. The name was inspired by Jenny’s personal background and reflects the loving relationships of significant family members who influenced her desire to make a difference. They devoted much of their lives to running a Salvation Army centre for disadvantaged children and happened to be avid collectors of elephants!

Considered to be one of the most nurturing animals, the elephant perfectly represents the power and gentleness embodied by the charity. Elephants are also known for the long journeys they embark on and their long memories. This project is on its own journey of supporting clients on their road to recovery, while never forgetting to hold clients in mind throughout the process. As with its namesake, listening is essential at The Purple Elephant Project. We encourage people to talk to us….. we’re all ears!

And why purple? Because it’s a strong, genderless and inviting colour for our clients. Considered to be very healing, purple reflects the creativity, ambition, calmness and peace we offer, and we hope its association to royalty helps every child, parent and carer entering our building and therapeutic spaces to feel as important as they are. It also happens to be Jenny’s favourite colour!t

Our Vision

That children feel heard and supported towards happier lives 

Our Mission

To support children to transform their lives through the provision of high-quality, accessible integrated therapy services

Policies & Reports

We offer a professional standard of expertise through subsidised outreach services in Richmond and Hounslow schools, and other venues, and therapy services in our specially designed centre in Twickenham, otherwise known as the Hub. Our therapists are fully qualified in their fields, having undergone rigorous and extensive training, and are registered with appropriate governing bodies and thereby abiding to strict Codes of Ethics and Practice.