The Children’s Wellbeing and Schools Act: what it means for families and schools

The Children’s Wellbeing and Schools Act became law on 29th April 2026
A historic day for The Purple Elephant Project!

36 riders. 55 miles. Almost £50,000 raised for children and young people, and counting
Welcome to the Herd Lindt!

We’re absolutely delighted to announce our new strategic community charity partnership with Lindt & Sprungli UK
A huge thank you to the Richmond May Ball

On 8th May, we had the joy of being part of the Richmond May Ball as one of the event’s charity partners alongside The Poppy Factory. We are incredibly grateful to everyone involved for their support in helping raise awareness and vital funds for children’s mental health support within our community. From ticket sales and […]
2 runners complete the London Marathon 2026 for PEP

Two runners have raised thousands of pounds for The Purple Elephant Project after taking on the London Marathon in support of the local children’s mental health charity. Matthew Fullalove, a student at Newcastle University, completed all 26.2 miles dressed in a full purple elephant mascot costume, crossing the finish line in an impressive 4 hours […]
Holiday activities ideas

The holidays are a perfect time to nurture children’s creativity, well-being, and emotional growth through engaging activities. Whether it’s crafting nature-inspired art, playing movement-based games, or practicing mindfulness, these activities provide fun ways for children to express themselves, develop new skills, and build meaningful connections. From storytelling with painted stones to setting up a cosy […]
Children’s mental health week 2024

This week (5-11 February) marks Children’s Mental Health Week with this year’s theme being; “My Voice matters”. The theme centres around empowering children and young people by providing them with the tools they need to express themselves, recognising that children have a right to an opinion, a right to be listened to and taken seriously. As […]
Our thanks to Hank Williams

Long-term supporter, Hank Williams has written and published a book called The Ability to Choose. The book is a fascinating exploration of choice: how we make choices and how we can control our choice making. We are so grateful to Hank as he is using the book to raise money for two charities that he […]